B. USE AND RETENTION
The personal information we collect is used to: provide and improve our services, to provide You with a personalized experience on our sites, to contact You about our services, to provide You customer service, and to provide You with personalized advertising and marketing. Where required, We will anonymize Your information in such a way that the information cannot be reasonably associated with You or with the Monitored Vehicle. We may use anonymized information or share it with third parties for any legitimate business purpose. Procon Analytics may also contact You via surveys to conduct research about Your opinion of current services or of potential new services that may be offered. We do not sell, rent or lease our customer lists to third parties. From time to time, Procon Analytics may contact You on behalf of external business partners about a particular offering that may be of interest to You. In those cases, Your personal information (e-mail, name, address, telephone number) is not transferred to the third party. In addition, Procon Analytics may share data with trusted partners to help us perform statistical analysis, send You email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using Your personal information except to provide these services to Procon Analytics, and they are required to maintain the confidentiality of Your information. We do not use or disclose sensitive personal information, such as race, religion, or political affiliations, without Your explicit consent.
Procon Analytics keeps track of the Website and pages our customers visit within the Procon Analytics Website, in order to determine what Procon Analytics services are the most popular. This data is used to deliver customized content and advertising within Procon Analytics to customers whose behavior indicates that they are interested in a particular subject area. If at any time You no longer wish to receive email or postal notifications about Procon Analytics’ software, services, or special promotions, please email us at firstname.lastname@example.org and specify that You no longer want to receive these notifications. Please provide us with Your exact name and address as well as a description of the publication or mail piece You received. We will use reasonable efforts to refrain from including You when sending marketing materials to Procon Analytics clients by noting Your election in our database.
Procon Analytics Website will disclose Your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Procon Analytics or the site; (b) protect and defend the rights or property of Procon Analytics; and, (c) act under exigent circumstances to protect the personal safety of users of Procon Analytics, or the public.
We may keep the information we collect for as long as is necessary to provide the Services and/or the Website to You, to operate our business, to enable us to communicate with you, for research, evaluation of use, or troubleshooting purposes, or to satisfy our legal or contractual obligations. Where required, we will anonymize the information we collect when we no longer need it for the uses described above.
We use “cookies” to help personalize Your online experience. A cookie is a text file that is placed on Your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to Your computer. Cookies are uniquely assigned to You, and can only be read by a web server in the domain that issued the cookie to You. The purpose of a cookie is to tell the web server that You have returned to a specific page. It simplifies the process of recording Your personal information, such as billing addresses, shipping addresses, and so on. When You return to the same Procon Analytics Website, the information You previously provided can be retrieved, so You can easily use the Procon Analytics features that You customized. You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but You can usually modify Your browser setting to decline cookies if You prefer. If You choose to decline cookies, You may not be able to fully experience the interactive features of the Procon Analytics services or web sites You visit.
Procon Analytics protects Your information using technical and administrative security measures. We will take reasonable precautions to ensure that Your personal information is protected against unauthorized access, use, or disclosure.